Identity
Verify legal seller identity, authorized contact, product owner, merchant of record, fulfillment party, and customer-support route.
Policy center
Commercial relationships cannot control independent guidance
These selected prototype policies establish the minimum Marketplace, vendor, partner, sponsor, and claims boundaries for continued private development.
A note from Chuck: People should know who is selling, who is paying, and what remains independent before they click or buy.
Marketplace baseline
Seller and product requirements
Buyer terms
Show price, recurring charges, shipping, delivery, returns, refunds, warranties, taxes, and dispute route before the buyer leaves SynquUp.
Claims
Reject unsupported treatment, cure, prevention, safety, performance, testimonial, comparative, urgency, scarcity, or “clinically proven” claims.
Relationships
Label author ownership, affiliate commission, sponsorship, free product, paid placement, and other material connections close to the listing.
Safety
Prohibit unlawful, recalled, counterfeit, unsafe, deceptive, or unreviewed high-risk products and content.
Control
Maintain complaint, correction, recall, suspension, investigation, reinstatement, and permanent-removal procedures.
Selected commercial model
Destination seller remains responsible for the transaction
SynquUp may
- Display owner-created products with direct relationship labels
- Accept flat listing or sponsorship fees after approval (never per lead, referral, click, or sale), and earn affiliate commissions only on clearly labeled non-health products; all compensation is disclosed where the paid item appears
- Require standard disclosures, evidence, accessibility, and update terms
- Remove a listing that does not meet the standards
- Report aggregated, privacy-reviewed performance only
SynquUp will not
- Process independent-vendor transactions in this prototype
- Guarantee a product, seller, delivery, refund, clinical result, or suitability
- Allow payment to improve independent Care Navigator ranking or search order
- Accept referral or per-sale fees for health services or for items covered by Medicare or Medicaid
- Send identifiable visitor or event-level health-interest data to a partner
- Publish an unreviewed seller or sponsor health claim
Partnership baseline
Every engagement begins as a governed pilot
| Required before launch | Minimum evidence | Stop condition |
|---|---|---|
| Defined purpose and accountable owners | Audience, geography, workflow, outcome, executive owner, operational owner | No accountable owner or unclear purpose |
| Data and privacy boundary | Data map, permitted fields, retention, access, deletion, contracts, incident route | Identifiable use, re-identification, or partner export is unresolved |
| Content and claims approval | Exact claims, sources, dates, reviewers, placement, expiration | Unsupported, misleading, unbalanced, or expired claim |
| Independent matching protection | Separate ranking logic, labeled commercial placement, audit controls | Payment changes independent results |
| Accessibility and operations | WCAG review, support route, correction owner, monitoring, rollback | Material barrier or unresolved safety risk |
Approval status
Selected for the prototype—not legally approved for public commerce
These policies resolve the product-direction decision for Phase 1. Seller agreements, commission rates, tax responsibilities, licenses, state restrictions, consumer terms, privacy terms, and partner contracts remain blocked until qualified legal, financial, security, accessibility, and operational review is documented.